![]() Their responses? "Comfy sweaters." "Fall baking." "Boots." "Fires in the fire place." "The smells." Touché, Instagram friends, those all do sound delightful. In fact, in my own attempt to understand the fall craze, I asked my Instagram friends to tell me what they liked so much about it. ![]() Ben-Shahar Tal, author of five different books on happiness and lecturer at Harvard University (ever heard of it?), told MTV News that many of the things associated with fall automatically illicit warm feelings. ![]() Of course, there's more to fall than simply unconscious associations and happy memories. If you love fresh starts and new goals, it makes absolute sense that you love fall. We still respond to this pattern that we experienced for 18 years," said Lively. "As children, we come to associate fall with going back to school, new school supplies, seeing friends. (Seriously, I was a nerd.) Kathryn Lively, a professor of sociology at Dartmouth College, told Huffington Post that these associations are normal, and much more significant than we might think. As a lifelong bookworm and teacher's pet, the start of fall signified so many glorious things, like a brand new academic planner and a fresh school year. It turns out, a big reason why everyone seems to love fall so much is simply because it's been culturally engrained in us for as long as we can remember. I'll be #TeamSummer for life, but I can't argue with the facts. and here's why you love fall so much, according to science. What's with the fall obsession? Well, it turns out there actually might be logical reasons behind the autumn obsession. As a diehard summer lover myself, I'm always curious as to why everyone seems so eager for the very best season to be over. Even if it's still 90 degrees outside, I'm bombarded with Instagram posts about pumpkin spice lattes and #SweaterWeather. 1 hits, it seems like everyone is obsessing over fall.
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